AVP B2C - Consumer Insights

About Zyla (www.zyla.in)

Zyla Health is India’s top-rated platform for personalized care. We deliver health outcomes at scale for insurers, employers, and pharma enterprises. Trusted by giants like Axis Max Life, DHL, and Coca-Cola, L&T, Tata Power, Zydus, we maintain a consistent NPS of 90+ for our care delivery.

Our in-house doctors/ care team and proprietary AI engines - Athena, Lea, and Iris help us assess the health risk of every individual and initiate custom care journeys. This helps us deliver better health for the end user and tangible business ROI for our B2B client. At our current scale we cater to 2L+ paid lives and save 150+ heart attacks/ strokes per month.

Job Summary

We are looking for an entrepreneurial and commercially driven AVP – B2C to build, launch, and scale new B2C revenue streams using Zyla’s existing consumer ecosystem.

Today, our business primarily operates on a B2B2C model, where corporate clients engage Zyla to deliver care management services to their employees. The next phase of growth is to integrate everyday healthcare products and services as part of the care journey, that can be monetized via the end user.

The person will own the end-to-end process of identifying opportunities, validating demand, developing business models, launching new offerings, and driving adoption and revenue from the existing user base. This could include paid healthcare services, specialised care programs, wellness offerings, subscriptions, diagnostic services, and other relevant consumer propositions.

How you will make an impact:

**Business strategy and growth**

• Define and execute Zyla’s B2C business strategy, with a clear focus on creating incremental revenue streams from the existing user base.
• Identify opportunities to monetise the existing audience by understanding their healthcare needs, behaviours, demographics, and consumption patterns.
• Develop new business models, pricing strategies, revenue models, and monetisation frameworks.
• Own the B2C business P&L, revenue targets, budgets, and profitability.
• Build a scalable roadmap for expanding B2C offerings across the existing user base.

**New business identification and launch**

• Identify, evaluate, and prioritise new business opportunities that can be launched within Zyla’s existing consumer ecosystem.
• Conduct market research, consumer research, and demand validation to identify unmet needs and commercially viable opportunities.
• Take initiatives from ideation to execution, including business case development, financial modelling, pilot launches, and full-scale commercialisation.
• Develop and test new offerings such as specialised care programs, paid health services, diagnostics, preventive healthcare, wellness solutions, subscriptions, and other relevant categories.
• Establish the right operating model, pricing, partnerships, and delivery mechanisms for each new business.
• Rapidly experiment with new propositions, assess performance, and scale successful initiatives.

**Consumer monetization**

• Develop strategies to convert the existing user base into paying consumers for relevant additional products and services.
• Identify consumer segments with higher potential for engagement, conversion, and repeat purchases.
• Build customer journeys, targeted campaigns, cross-selling and upselling strategies, and lifecycle engagement programs.
• Drive adoption through appropriate channels, including digital platforms, CRM, in-app engagement, and targeted communication.
• Optimise conversion rates, customer acquisition costs, repeat purchases, retention, and customer lifetime value.
• Ensure that new paid offerings complement the existing care management experience and deliver genuine consumer value.

**Product and offering development**

• Translate consumer insights and market opportunities into compelling products and services.
• Work closely with Product, Technology, Clinical, Operations, and Marketing teams to develop and launch new offerings.
• Define the value proposition, target audience, pricing, positioning, and customer experience for each initiative.
• Identify external service providers, healthcare partners, and vendors wherever required to build or deliver new offerings.
• Ensure offerings are commercially viable, operationally scalable, and aligned with applicable healthcare and data privacy requirements.

**Business Performance and analysis**

• Establish clear performance metrics for each B2C business initiative, including revenue, conversion, adoption, repeat usage, margins, and profitability.
• Use available consumer insights and behavioural data, subject to applicable privacy and consent requirements, to identify opportunities for targeted offerings.
• Build dashboards and reporting mechanisms to track performance across business lines and consumer segments.
• Continuously evaluate business performance, refine propositions, and allocate resources towards high-potential opportunities.
• Build repeatable frameworks to launch and scale multiple B2C businesses over time.

**Team building and leadership**

• Build and lead the B2C business team as the vertical grows.
• Establish clear ownership across business development, growth, marketing, partnerships, and execution.
• Drive a culture of experimentation, speed, commercial accountability, and measurable outcomes.
• Work cross-functionally with internal teams to ensure new initiatives move efficiently from concept to launch and scale.

We are looking for people who:

• 10+ years of experience in B2C business leadership, growth, consumer monetisation, digital health, consumer internet, or new business creation.
• Proven track record of launching new businesses, products, or services and generating measurable revenue.
• Strong understanding of consumer monetisation, cross-selling, upselling, customer lifecycle management, and growth strategies.
• Experience building new revenue streams from an existing customer or user base is highly desirable.
• Demonstrated commercial acumen with experience in revenue ownership, business modelling, pricing, unit economics, and P&L management.
• Ability to identify market opportunities, validate demand, and translate ideas into scalable business models.
• Strong analytical skills and the ability to make data-driven business decisions.
• Experience in healthcare, wellness, digital health, or consumer services would be an added advantage.
• Strong leadership, stakeholder management, and execution capabilities.

What we offer:

• Opportunity to directly work on a very innovative product that has a big societal impact.
• An opportunity to own a meaningful stake in Zyla’s growth and participate in the long-term value you help create.
• Opportunity to work with a cross-functional team consisting of leading medical brains, tech geeks, operations gurus.
• The autonomy to experiment, innovate, and turn promising ideas into scalable business opportunities.