Consultant (D2C Full-stack marketer)

We are seeking an energetic, data-driven Full Stack Marketer & D2C Health Consultant to own our customer growth engine end-to-end. In this high-impact role, you will bridge the gap between creative storytelling, performance marketing, retention engineering, and regulatory/health compliance.

You will lead paid and organic acquisition, optimize conversion rates (CRO), structure retention funnels, and advise leadership on market positioning for our health, wellness, and nutraceutical product lines.

Key Responsibilities1. Strategic Growth & D2C Consulting

• Develop and execute data-backed growth roadmaps across top-of-funnel (ToFu), middle-of-funnel (MoFu), and bottom-of-funnel (BoFu).
• Conduct market research, competitor analysis, and audience segmentation within the D2C health and wellness ecosystem.
• Advise on product positioning, landing page messaging, pricing strategies, and subscription model optimizations.2. Performance Marketing & Customer Acquisition
• Manage and scale paid channels (Meta Ads, Google Search/Shopping, TikTok, Influencer/Affiliate networks).
• Lead creative strategy: Write high-converting ad copy, brief video content creators (UGC), and continuously A/B test ad variations.
• Optimize return on ad spend (ROAS), customer acquisition cost (CAC), and payback periods.3. Retention, Lifecycle & Community Marketing
• Design and execute automated email and SMS lifecycles (welcome series, win-back campaigns, post-purchase education, subscription renewals via Klaviyo/Attentive).
• Build community-focused marketing strategies to boost brand trust and repeat order value (AOV & LTV).4. Conversion Rate Optimization (CRO) & Funnel UX
• Audit and optimize Shopify/WooCommerce storefronts and custom landing pages for maximum conversions.
• Implement heatmap tracking, user feedback loops, and A/B testing programs (using tools like VWO, Hotjar, or Optimizely).5. Content, SEO & Health Compliance
• Oversee content strategy (SEO blogs, landing page copy, educational guides) tailored to health-conscious consumers.
• Ensure all marketing copy and medical claims strictly comply with regulatory guidelines (FDA, FTC, ASA, or local health authorities).6. Data, Analytics & Reporting
• Track and report on core eCommerce metrics: CAC, LTV, AOV, ROAS, MER (Marketing Efficiency Ratio), retention rate, and churn.
• Utilize Google Analytics 4 (GA4), Shopify analytics, and attribution platforms (e.g., Triple Whale, Northbeam) to inform budget allocation.Key Qualifications
• Experience: 3+ years of hands-on experience managing growth or performance marketing for a direct-to-consumer (D2C) brand, specifically in Health, Wellness, Supplements, Medical Tech, or Personal Care.
• E-Commerce Mastery: Deep experience with Shopify ecosystem, Klaviyo, Meta Ads Manager, Google Ads, and GA4.
• Full-Stack Capability: Proficient across copy, creative direction, analytics, basic HTML/CSS or no-code builders (PageFly, Shogun), and channel execution.
• Health Niche Understanding: Familiarity with health compliance standards (verifying claims, medical disclaimers, avoiding ad account bans for sensitive health topics).
• Mindset: Highly analytical, comfortable with unit economics, self-directed, and creative.Bonus Points
• Prior experience running fractional or external consulting engagements for D2C brands.
• Background or strong personal interest in biohacking, clinical nutrition, fitness, or preventive wellness.