Performance Marketer

Company Description Digiconn Unite Private Limited is a digital solutions company that helps brands grow through full-stack services, including SEO, digital marketing, and custom web and mobile app development. The team focuses on creating responsive, user-centered experiences that strengthen online presence and improve search visibility. Working with both SMBs and enterprise clients, the company emphasizes measurable business outcomes and long-term partnerships. Applicants can expect a collaborative environment that values innovation, performance, and client success.

Role Description This is a full-time, on-site Performance Marketer role based in Agra. The Performance Marketer will plan, execute, and optimize paid campaigns across channels such as search, social, and display to drive leads, conversions, and revenue. Day-to-day responsibilities include managing campaign budgets, setting up tracking, analyzing performance metrics, and preparing reports with actionable insights. The role involves collaborating with content, design, and development teams to improve landing pages, user journeys, and overall campaign effectiveness. The Performance Marketer will continuously test creatives, audiences, and bidding strategies to improve return on ad spend.

Qualifications

• Candidates should possess strong performance marketing skills, including expertise in paid search, paid social, display advertising, and retargeting.
• Candidates should possess skills in analytics and optimization, such as data analysis, A/B testing, conversion rate optimization, and ROI-focused reporting.
• Candidates should possess digital marketing fundamentals, including knowledge of SEO basics, marketing funnels, and audience segmentation.
• Candidates should possess familiarity with key tools and platforms, such as Google Ads, Meta Ads Manager, Google Analytics, and common marketing automation or CRM tools.
• Candidates should possess strong communication and collaboration skills, with the ability to work closely with cross-functional teams and present performance insights clearly.
• Relevant bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred, along with prior experience in performance marketing or growth-focused roles.