Performance Management Specialist

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital platforms.

Drive quality leads, customer acquisition, conversions, and disbursals.

Manage campaign budgets, CPL, CAC, ROAS, and overall marketing ROI.

Set up and monitor pixels, conversion tracking, and retargeting campaigns.

Analyze campaign performance and prepare daily, weekly, and monthly MIS reports.

Coordinate with creative, technology, and CRM teams to improve campaign performance.

Ensure marketing campaigns follow applicable fintech advertising and compliance guidelines.

Required Skills

Hands-on expertise in Google Ads and Meta Ads Manager.

Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Meta Pixel / Conversions API.

Experience with UTM tracking, attribution, landing-page optimization, and A/B testing.

Proficiency in Excel/Google Sheets, dashboards, and performance reporting.

Understanding of lead-generation funnels, CRM integrations, and retargeting.

Knowledge of fintech, digital lending, or financial services marketing is preferred.

Strong analytical, problem-solving, and budget-management skills.

Experience: 3–5 years in performance marketing, preferably in fintech or digital lending.

Ideal Candidate: A data-driven marketer focused on measurable growth, lead quality, customer acquisition, and campaign profitability.

Send your CV @ ripanshi.sharma@actoloan.com