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The job description asks for B. Pharm, BSc. Biotech, MBA in Marketing, Product or Brand management experience in Rare Disease/Specialty Care - Growth Hormones/Hemophilia/ Pediatrics/ Endochrinology, compliance to highest ethical standards, multi-channel marketing and stakeholder engagement. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

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This is based in Mumbai, Maharashtra.

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Country Brand Associate - Rare Disease

Pfizer

Mumbai, Maharashtra, India

Strategic Support

Support the strategic planning process for business based on customer insights to enhance penetration
Develop impactful promotional programs, activities for CSO FF aligned with ‘Key’ market messaging and activities, and implement the promotional programs, activities and exact events to provide proper Implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
Optimally utilize available expenses to drive the same
Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc.) and the competition
Implement the brand plans by working with internal and external stakeholders to deliver on time and budget
Work with medical and legal team to get appropriate approval for materials
Execute the implementation plan for the campaigns & adherence to the SLA’s with various stakeholders- both internal and external

Operational

Coordinate with the local agencies for trans-creation (budget, scope, timing, and quality of project)
Track brand performance progress towards the target
Ensure execution & adaption of marketing tactics based on environmental factors, competitive trends & customer needs
Coordinate with the sales team. Seek their buy-in and alignment in review meetings
Partner with medical to educate KOLs on emergent medical research and differentiated product attributes
Interact with KOLs and maintain relationships through regular field visit
Co-ordinate with sales training team for the training programs
Train field force on product knowledge, positioning and prioritization
Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs
Develop promotional meetings strategy and drive execution
Monthly field communication on performance, action items for the brand

Promotional Materials and Event Management

Provide inputs to the creative agencies for development of artwork, visual aids and leave behind
Work with medical and legal team to get appropriate approval for promotional materials
Evaluation and execution of the most impactful activities to support the brand such as CMEs, Advisory board meetings, conferences etc to increase promotional effectiveness to customers
Develop and validate brand-specific messages and awareness content in alignment with ‘Core’ market strategy, design training (w/medical, regulatory)

Compliance

Ensure compliance to the processes & conformity to the Pfizer policies in execution of brand plan
Work in collaboration with the Medical & Marketing team to validate the content developed
Adhere to the guidelines laid down by the Regulators while designing the campaigns
Manage compliance review of materials created

Shared Accountability

Develop promotional meetings strategy and drive execution (with Mktg. Lead)
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Support in developing country Op Plan and influence sales targets and brand A&P allocations (with Mktg. Lead)
Long-range forecasting (with the leadership team)
Revenue adjustments, as needed (with the leadership team)

Education:

B. Pharm/ BSc. Biotech with MBA in Marketing

2-6 years of Product or Brand management experience in Rare Disease/Specialty Care - Growth Hormones/Hemophilia/ Pediatrics/ Endochrinology

Experience In Product Launch Preferred

Good understanding of Indian Healthcare market/pharmaceutical industry
Ability to work in a matrix organization
Ability to develop and execute structured project plans
Requirement for compliance to highest ethical standards
Sound understanding of multi-channel marketing and stakeholder engagement

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

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