D2C Growth Manager

Company - RMX Industries Pvt Ltd

Job - D2C Growth Manager

Location - Gurugram

Budget- 50-60k/ month

About the Role

We're looking for a hands-on D2C Manager (USA D2C Experiance is non negotiable) to own the growth of TheBlueHose.com — our flagship storefront for pressure washing, air and garden watering products (BluBird, Blu Shield, AG-lite). You'll drive revenue, conversion, retention, and profitability on the website, working closely with the D2C Head to scale D2C as our primary channel over marketplace.

This is a D2C-first role: the primary focus is TheBlueHose.com, not Amazon/Walmart.

Key Responsibilities

1. Website P&L & Growth

• Own TheBlueHose.com's day-to-day P&L — revenue, contribution margin, and growth against targets
• Execute monthly/quarterly growth plans aligned with overall D2C strategy
• Track competitor activity and category trends (pressure washing, garden watering)2. Shopify Store Management
• Manage product listings, collections, merchandising, pricing, and promotions
• Improve CVR, AOV, and checkout/user experience
• Coordinate with design/dev on site functionality and speed3. Performance Marketing & Acquisition
• Run/optimize Meta, Google, and YouTube campaigns
• Own ROAS, CAC, CTR, CPC, CVR, AOV, LTV
• Manage agency relationships and budget allocation4. Retention, CRM & Loyalty
• Own email/SMS/WhatsApp retention flows and CRM automation
• Build loyalty, referral, and winback programs
• Improve repeat purchase rate and reduce churn5. Content & Brand
• Drive product education and storytelling for the hose/pressure-washing category
• Manage UGC, affiliate, and influencer partnerships where relevant6. Conversion & Campaigns
• Run A/B tests and CRO initiatives
• Plan campaigns around seasonal peaks and product launches (e.g., The Slayer)7. Analytics
• Build/maintain dashboards: revenue, traffic, CVR, CAC, ROAS, AOV, retention
• Identify performance gaps and drive corrective actions8. Inventory Coordination
• Work with supply chain on stock availability, SKU rationalization, and reducing stock-outs9. Operations
• Coordinate with fulfillment/logistics/customer service to reduce returns, cancellations, and delivery issues

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, E-Commerce, or related; MBA a plus
• 4–7 years in D2C/e-commerce, with direct Shopify management and USA experience (mandatory)
• Experience owning or co-owning a D2C revenue line, with visibility into contribution margin
• Working knowledge of Meta Ads, Google Ads, GA4, SEO, CRO
• Hands-on retention/CRM experience — email, SMS/WhatsApp, loyalty programs
• Strong Excel/Sheets and analytical skills
• Experience in hardgoods, home improvement, outdoor/garden, or similar physical-product category preferred
• Comfortable working in a lean team, wearing multiple hats

Budget - 50k-60k/month