Manager -CRM

dentsu
Pune Division, Maharashtra, India

Job Description:

What You'll Do

  • Design and implement omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile
  • Develop personalized campaigns using Journey Builder, Automation Studio, Content Builder, and Contact Builder
  • Build scalable marketing solutions using Marketing Cloud Next and AI-powered automation
  • Configure Agentforce for Marketing to automate campaign execution and customer engagement
  • Leverage Einstein AI for content generation, personalization, send-time optimization, and next-best-action recommendations
  • Integrate Marketing Cloud with Salesforce CRM, Data Cloud, and third-party platforms using APIs
  • Develop reusable components, dynamic content, and personalized communications
  • Support real-time customer engagement using event-driven marketing and Data Cloud activation
  • Collaborate with business, CRM, and analytics teams to deliver intelligent customer experiences

Skills We're Looking For

  • Hands-on experience with Salesforce Marketing Cloud (Engagement)
  • Strong knowledge of Journey Builder, Automation Studio, Contact Builder, and Content Builder
  • Experience with AMPscript, SQL, HTML, CSS, and SSJS
  • Understanding of REST APIs and Salesforce CRM integration
  • Familiarity with Data Cloud or Marketing Cloud Next is a plus
  • Interest in AI-powered marketing, Agentforce, and intelligent customer journeys is highly desirable

Preferred Certifications

  • Salesforce Marketing Cloud Developer
  • Marketing Cloud Engagement Administrator
  • Marketing Cloud Email Specialist

Must-Have Skills:

Salesforce Marketing Cloud

  • Marketing Cloud Engagement
  • Journey Builder
  • Automation Studio
  • Contact Builder
  • Content Builder
  • Email Studio
  • Mobile Studio
  • Marketing Cloud APIs

Marketing Cloud Next & AI

  • Understanding of Marketing Cloud Next
  • Exposure to Agentforce or AI-powered marketing capabilities
  • Knowledge of Einstein AI, Prompt Builder, or AI-assisted campaign creation
  • Basic understanding of Data Cloud concepts and customer data activation

Technical Skills

  • AMPscript
  • SSJS (Server-Side JavaScript)
  • SQL
  • HTML
  • CSS
  • JavaScript
  • REST APIs
  • JSON
  • OAuth

Integration

  • Salesforce CRM integration
  • API-based integrations
  • Event-driven architecture
  • Webhooks (preferred)

Location:

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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Questions about this job

How do I apply for the Manager -CRM job at dentsu?

Use the apply link on this page: you apply directly with dentsu on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does dentsu want for this Manager -CRM role?

The job description asks for Salesforce Marketing Cloud, Marketing Cloud Engagement, Journey Builder, Automation Studio, Contact Builder, Content Builder, Email Studio and Mobile Studio. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at dentsu?

Apply to the dentsu roles that match your experience, and tailor your resume to each job description: for this role that means showing Salesforce Marketing Cloud, Marketing Cloud Engagement, Journey Builder. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Manager -CRM job remote or onsite?

This is based in Pune Division, Maharashtra.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with dentsu, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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