Product Designer
Company Description
Asorlia is a new age eyewear brand being built with the ambition to become a meaningful consumer brand in India.
We are building Asorlia around a simple belief:
great consumer brands are built by deeply understanding customers and then consistently creating products that people genuinely want. Our ambition goes beyond simply selling eyewear. We want to build a strong brand with a thoughtful product portfolio across customer segments, price points and use cases, while maintaining a clear and recognizable Asorlia identity. We are at an early stage, which means the people joining us today will have the opportunity to shape not just their function, but the company itself.
Role Description
We are looking for a "Product Manager" who can take ownership of the product function at Asorlia.
This is not a role where you will simply be handed a product roadmap and asked to execute it.
You will be involved in answering some of the most fundamental questions about our business:
What should Asorlia sell?
Who should we build it for?
Why should they buy it?
What should it look like?
What should it cost?
How should we position it?
And how do we take it to market?
You will work closely with the founding team across product strategy, customer segmentation, product development, category planning, pricing, campaigns and product performance.
The ideal candidate is someone who can combine customer understanding, product thinking, commercial sense and creativity.
What You'll Own
1. Product & Category Strategy
2. Product Development
3. Customer Segmentation
4.Pricing & commercial strategy
5. Product Launches & Campaigns
6.Product Performance
Qualifications
- Strong foundation in Product Design and Design Thinking, with the ability to translate user needs into practical, aesthetically appealing products.
- Experience in User Research and UX Research to gather insights, validate concepts, and inform design decisions.
- Proficiency in Visual Design, including creating cohesive design systems, color palettes, and form factors aligned with brand identity.
- Hands-on experience with design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite, or equivalent) and familiarity with basic technical drawings.
- Bachelor’s degree in Product Design, Industrial Design, Interaction Design, or a related discipline, or equivalent practical experience.
- Ability to work on-site in Bhubaneswar, collaborating closely with cross-functional teams and manufacturing partners.
- Strong communication, presentation, and collaboration skills, with an openness to feedback and iterative design processes.
- Experience in fashion, lifestyle, or eyewear categories is an advantage, along with an interest in consumer brands and digital-first businesses.