Business Development Manager - Electronics

About BRITONEBRITONE is an Indian electronics brand with a presence in the audio products category, including speakers, woofers, subwoofers and tweeters.

We are focused on expanding our national distribution network, strengthening our product portfolio and building a scalable, profitable electronics business.

We are looking for a commercially minded, entrepreneurial professional who can contribute across business development, product planning and sourcing. This is an opportunity to work closely with the Director and participate in important decisions that shape the company's growth.

Role OverviewThe Business Development Manager will be responsible for expanding BRITONE's dealer and distributor network across India while working closely with the Director on product selection, new product development, supplier identification, sourcing strategy, pricing and market positioning.

The ideal candidate will combine strong offline channel-sales experience with commercial understanding of consumer electronics products and the ability to identify market opportunities, evaluate suppliers and build a competitive product portfolio.

This is a hands-on role in a growing business, requiring ownership, initiative, market understanding and the ability to work across functions.

Key Responsibilities1. Business Development and National Distribution

• Develop and execute a pan-India dealer and distributor expansion strategy.
• Identify, evaluate and appoint distributors, wholesalers and dealers in priority markets.
• Build relationships with channel partners and develop a pipeline of new business opportunities.
• Develop territory-wise sales plans and achieve agreed revenue and gross-profit targets.
• Increase product penetration, repeat orders and sales productivity across the distribution network.
• Analyse competitor activity, channel margins, market pricing and customer requirements.
• Monitor primary sales, secondary sales, stock movement and channel-partner performance.
• Develop strategies to improve BRITONE's market presence and competitiveness.2. Product Strategy and Portfolio Development
• Work closely with the Director to identify new product categories and expansion opportunities.
• Research market demand, emerging trends, competitor products, price points and customer preferences.
• Gather structured feedback from dealers, distributors, retailers and end customers.
• Identify product gaps and opportunities within BRITONE's existing and potential categories.
• Evaluate product concepts based on market potential, expected selling price, landed cost, gross margin and competitive differentiation.
• Recommend new products, product variants, features and specifications that meet market requirements.
• Help prioritise product launches based on commercial viability, sourcing feasibility and channel demand.
• Monitor product performance after launch and recommend improvements or discontinuation where appropriate.3. Sourcing and Supplier Development
• Identify and evaluate domestic and international manufacturers, OEMs and contract suppliers.
• Research potential suppliers in India and overseas, including China where appropriate.
• Compare suppliers on product quality, pricing, minimum order quantities, production capacity, lead times and reliability.
• Obtain and evaluate quotations, samples, product specifications and commercial terms.
• Work with the Director to negotiate pricing, payment terms, minimum order quantities, exclusivity and other supplier arrangements.
• Coordinate product sampling, evaluation and testing before commercial orders.
• Develop a reliable supplier base while managing cost, quality, delivery and supply risks.
• Explore opportunities to improve sourcing costs and product competitiveness without compromising quality.4. Product Economics and Commercial Analysis
• Prepare product-level costing and profitability analyses.
• Evaluate purchase costs, freight, duties where applicable, packaging, compliance costs and other relevant expenses.
• Recommend selling prices and channel margins based on market conditions and profitability requirements.
• Assess the financial viability of new products before launch.
• Monitor product-wise sales, margins, inventory movement and returns.
• Work with management to improve working-capital efficiency and avoid slow-moving inventory.
• Ensure product and sourcing decisions support sustainable profitability rather than revenue growth alone.5. Market Research and Competitive Intelligence
• Conduct structured research into the Indian electronics and audio markets.
• Identify competitors, comparable products, retail prices, dealer economics and distribution practices.
• Visit relevant trade markets, dealers, distributors, retailers and industry events.
• Maintain an organised database of prospective channel partners, suppliers and product opportunities.
• Translate market feedback into actionable recommendations for product development, sourcing and sales strategy.
• Prepare concise business cases for new products, categories and territories.6. Channel Partner and Supplier Relationships
• Build long-term relationships with distributors, dealers, wholesalers, manufacturers and suppliers.
• Understand channel-partner needs and identify opportunities to improve BRITONE's product proposition.
• Support partners with product information, commercial proposals and approved sales initiatives.
• Maintain professional supplier relationships and ensure clear commercial communication.
• Coordinate with internal stakeholders to resolve product availability, quality and delivery issues.7. Business Planning and Reporting
• Prepare annual and quarterly business development plans.
• Maintain a sales pipeline and provide realistic revenue forecasts.
• Present product proposals and sourcing recommendations with supporting data.
• Report on distributor appointments, sales, collections, product performance, sourcing opportunities and market developments.
• Track agreed business objectives and recommend corrective action where required.
• Work closely with the Director on strategic priorities and execution.Required Qualifications and Experience
• Bachelor's degree in Business Administration, Commerce, Marketing, Engineering or a related field.
• Approximately 5–10 years of relevant experience in consumer electronics, audio products, electrical goods, home appliances or related physical-product categories.
• Proven experience in offline channel sales and dealer/distributor development.
• Exposure to product management, category development, OEM sourcing, procurement or supplier management.
• Strong commercial understanding of pricing, gross margins, costing and product profitability.
• Experience evaluating market opportunities and translating them into business decisions.
• Strong negotiation, analytical, communication and relationship-management skills.
• Good working knowledge of Excel and presentation tools.
• Willingness to travel across India and, where required, undertake supplier visits overseas.