Senior Brand Manager

Nestlé
Gurgaon, Haryana, India

Main Purpose of the Job:

  • Contributing to the development of the business strategy, and implementation of brand marketing actions in line with agreed strategies
  • Project lead for new product development and ensuring the same in line with agreed objectives.
  • Initiate, activate and analyze consumer understanding and brand connect parameters consistently to always remain relevant to the consumer in all marketing actions – product development, communication, promotions etc

Key Responsibilities:

  • Build annual brand plans aligned to the business plan—covering historical/category analysis, consumer‑brand diagnostics, competitive moves, and spend effectiveness.
  • Own the Integrated Commercial Plan with Demand Planners and CDT; sync ATL with RTM/BTL to deliver cohesive execution across channels.
  • Lead I\&R (EMS process): concepting and testing, SAP initiation, marketing inputs to product development, regulatory, 60/40+, industrialization, approvals, and launch excellence.
  • Orchestrate cross‑functional readiness with Application Group, Supply Chain, and Packaging/Raw Materials to ensure first‑time-right production for NPDs.
  • Run performance and consumer tracking—market trends, share evolution, activity post‑evals, Nielsen/panel/ad track analyses, copy validation, and consumer immersions.
  • Manage brand communications & activations—agency briefs to production for ATL; BTL promotions, POS development; coordinate closely with CCSD and HO/branches for flawless execution.
  • Drive competitive intelligence on communication, promotion, pricing, and sensory evaluation vs. competition; track PFME across the year.

Qualifications & Experience:

  • Education: Post‑graduate degree in Business Management (Marketing).
  • Experience: At least 6-7 years in marketing/brand management or adjacent areas
  • Capabilities: Strong grasp of marketing fundamentals, P\&L basics, and research methods; excellent communication and interpersonal skills; comfort with change. Digital and commercial mindset, with some experience in ecommerce/quick commerce.
  • Leadership Behaviors: Results Focus, Insight, Service Orientation, Impact & Influence, Curiosity, Courage, and Proactive Cooperation.

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Questions about this job

How do I apply for the Senior Brand Manager job at Nestlé?

Use the apply link on this page: you apply directly with Nestlé on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Nestlé want for this Senior Brand Manager role?

The job description asks for Post‑graduate degree in Business Management (Marketing), Strong grasp of marketing fundamentals, P&L basics, research methods, excellent communication and interpersonal skills, comfort with change, Digital and commercial mindset and experience in ecommerce/quick commerce. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Nestlé?

Apply to the Nestlé roles that match your experience, and tailor your resume to each job description: for this role that means showing Post‑graduate degree in Business Management (Marketing), Strong grasp of marketing fundamentals, P&L basics. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Senior Brand Manager job remote or onsite?

This is based in Gurgaon, Haryana.

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