Senior Project Lead (Digital Strategist – Website Management)

Marmon Technologies India Pvt Ltd
Bengaluru, Karnataka, India

About The Role

Digital Strategist – Website Management (Senior Project Lead)

Position Overview

We are looking for a Digital Strategist to own the website programme end to end for Marmon businesses. This role sets the direction for how our business websites grow: building the demand and competitive picture for each business, defining the 12 month roadmap and the success measures, and acting as the single named point of contact the business talks to. The person will run discovery with Marmon business marketing and business IT teams, chair the monthly performance review, and own the value story with finance. It is a role for someone who can hold a strategy conversation with a group president in the morning and work through a site backlog with engineers in the afternoon.

Mandatory Skills

  • 12+ years across digital strategy and digital delivery, with clear ownership of website or digital programmes for B2B or industrial businesses
  • Proven ability to build search demand models, competitive positioning and multi year digital visibility plans that link to business KPIs
  • Strong stakeholder facilitation and executive communication skills, credible with senior business and marketing leadership
  • Working command of the web stack and web analytics, enough to challenge SEO, UX, content and engineering decisions on substance

Desired Skills

  • Experience running a shared services or global capability centre model across multiple business units
  • Exposure to WordPress, WooCommerce, Shopify Plus, PIM and API led integration architectures
  • Familiarity with AI search, answer engines and LLM visibility as a strategic channel
  • Commercial experience with service catalogues, pricing models and vendor or agency comparison

Key Responsibilities

  • Own the website programme for assigned Marmon businesses from discovery through to measured outcomes
  • Run discovery workshops with business marketing and business IT, and translate what you hear into a prioritised roadmap
  • Build the audience, demand and competitive picture for each business and define the KPIs the programme will be judged on
  • Chair the monthly performance review with the business and present progress, risks and value delivered
  • Set scope discipline across the team and say no to work that does not move an agreed metric
  • Work with the SEO, content, UX and analytics specialists to sequence their work into one coherent plan
  • Support the service catalogue, pricing and onboarding of new businesses into the website capability

Opportunities for Growth

  • Shape a brand new capability from the ground up rather than inherit someone else’s operating model
  • Exposure to 15+ Marmon businesses across rail, medical, water, retail, plumbing and refrigeration
  • Direct visibility with Marmon business marketing leadership and group level stakeholders
  • Ownership of platform strategy decisions alongside the website and commerce platform evaluation
  • Pathway to lead the wider Digital Solutions practice as the capability scales

Required Qualifications

  • Bachelor’s degree in Marketing, Business, Engineering, Computer Science or a related field; a postgraduate qualification in Management or Digital Marketing is an advantage
  • 12+ years of professional experience across digital strategy, digital marketing and web delivery
  • Demonstrated experience owning digital roadmaps and KPIs for multiple stakeholders or business units
  • Hands on familiarity with GA4, Search Console and modern CMS platforms
  • Strong written and verbal communication in English, with experience presenting to senior leadership
  • Experience working with distributed teams across time zones, ideally with US based stakeholders

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Questions about this job

How do I apply for the Senior Project Lead (Digital Strategist – Website Management) job at Marmon Technologies India Pvt Ltd?

Use the apply link on this page: you apply directly with Marmon Technologies India Pvt Ltd on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Marmon Technologies India Pvt Ltd want for this Senior Project Lead (Digital Strategist – Website Management) role?

The job description asks for digital strategy, digital delivery, website, digital programmes, B2B, industrial businesses, search demand models and competitive positioning. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Marmon Technologies India Pvt Ltd?

Apply to the Marmon Technologies India Pvt Ltd roles that match your experience, and tailor your resume to each job description: for this role that means showing digital strategy, digital delivery, website. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Senior Project Lead (Digital Strategist – Website Management) job remote or onsite?

This is based in Bengaluru, Karnataka.

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Applying is free: you apply directly with Marmon Technologies India Pvt Ltd, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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