Product Designer
We're hiring a Product Designer to own the end-to-end experience of CapitalNow's
lending app and web — from first signup to repeat loans
About CapitalNow
CapitalNow is a Hyderabad-based fintech offering unsecured personal loans to salaried
professionals. We operate as a Lending Service Provider (LSP) with our NBFC partner,
Goldline Finance, under RBI's Digital Lending Directions.We're 100+ people across Tech, Product, Credit, Collections, Marketing, Operations,Compliance and Finance. Our product decides how fast a customer gets money,
Why this role exists
Every drop-off in our funnel — signup, KYC, bank statement, eligibility, eSign, disbursal —
is partly a design problem. Today design is spread across product, tech and marketing
with no single owner.You'll be that owner. The job is not making screens prettier; it's making a regulated, hightrust financial flow feel fast and obvious, and proving it with conversion and repayment
numbers.
What you'll own
- Core loan journey: onboarding, KYC, eligibility, offer, eSign, disbursal — on Android,iOS and web.
- Repeat and retention flows: dashboard, repayment, pre-due reminders, top-ups,
- reverification and auto-disbursal, rewards and gift cards.
- Design system: build and maintain one Figma component library that tech actually
- ships from, including the Next.js website.
- Trust and compliance UX: Key Fact Statements, consent screens, fee and APR
- disclosures — clear to a first-time borrower, approved by Legal.
- Research: regular customer calls, usability tests and funnel reviews with product and
- analytics; turn what you learn into prioritised fixes.
- Campaign and growth design: in-app banners, festive campaigns and landing pages
- with Marketing, without breaking the system.
- Internal tools: usable dashboards for credit, collections and ops teams who live in them all day.
- Handoff and QA: specs, states, edge cases, empty/error screens and the analytics events each flow needs, so every launch can be measured; review builds before
Must-haves
- 3–6 years in product design with a portfolio of shipped mobile work — show the problem, your decisions and the result, not just final screens.
- Strong interaction design: flows, states, edge cases, error handling. You think in journeys, not single screens.
- Expert in Figma: components, variants, auto-layout, prototyping.
- Comfortable with data: you can read a funnel, frame a hypothesis and talk about what moved after launch.
- Has run user research yourself — interviews, usability tests — and acted on it.
- Can work with engineers on constraints and trade-offs without losing the core of the design.
- Clear writer. In lending, microcopy is half the design.
- Designs for real Indian users: varied devices, network quality, financial literacy and language
Good to have
- Fintech, lending, payments or insurance experience — KYC, mandates, eSign, credit products.
- Familiarity with RBI digital lending disclosure norms or DPDP consent design.
- Built a design system from scratch at a startup.
- Motion and micro-interaction skills (Lottie, Rive, Protopie).
- Uses AI tools in your design workflow — faster exploration, copy variants, coded
- prototypes — and can show where it actually saved time. Basic HTML/CSS is a plus.
- Hindi or Telugu for running customer research.