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The job description asks for growth marketer, performance marketer, digital marketing strategist, Meta Ads, Google Ads, TikTok, ROAS/CAC unit economics and funnel optimization. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

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This is based in Prayagraj, Uttar Pradesh.

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Co-Founder

Salfars

Prayagraj, Uttar Pradesh, India

Co-Founder (Marketing, Growth & GTM) Salfars Innovations

Full-time
Prayagraj, Uttar Pradesh, India (On-site / Flexible)

About Salfars & Matus Salfars Innovations is a deep-tech AI startup building Matus, an AI Marketing Operating System designed for e-commerce brands and DTC founders. Matus unifies major advertising and commerce platforms—including Meta, TikTok, Google, Amazon, and Shopify—into a single autonomous, natural-language interface. Instead of juggling complex dashboards and manual reporting, users can generate ad creatives, launch cross-channel campaigns, analyze performance data, and scale store operations seamlessly through AI execution.

Role Overview We are looking for a high-agency Non-Technical Co-Founder with deep roots in digital marketing and e-commerce growth to partner with the technical founder and scale Matus from early traction to category leadership. You will own the commercial engine of the company: shaping our go-to-market strategy, driving customer acquisition, translating real-world marketer pain points into product feedback, and leading fundraising initiatives.

What You Will Do

Go-to-Market & Organic Growth: Architect and execute our 0-to-1 GTM strategy across content, community, outbound, and performance channels to acquire early DTC and e-commerce users.
• Customer Discovery & Sales: Lead user interviews, product demos, and sales conversations with e-commerce founders, media buyers, and growth agencies to build a repeatable revenue pipeline.
• Product Feedback Loop: Act as the voice of the marketer internally—auditing Matus's workflows, testing AI campaign outputs, and translating customer feedback directly into the product roadmap.
• Fundraising & Investor Relations: Spearhead pre-seed/seed fundraising efforts alongside the technical founder, including crafting the narrative, pitching VCs and angel networks, and managing investor pipelines.
• Partnerships & Brand Positioning: Represent Salfars at startup and industry forums, build strategic partnerships across the Shopify/DTC ecosystem, and establish Matus's brand positioning.
What We Are Looking For (Mandatory Requirements)
Deep Domain Expertise: Proven hands-on experience as a growth marketer, performance marketer, or digital marketing strategist. You intimately understand ad platforms (Meta Ads, Google Ads, TikTok), ROAS/CAC unit economics, funnel optimization, and organic growth.
• Fundraising Capability: Demonstrated ability, network, or readiness to raise venture capital, angel investment, and institutional grants as a business co-founder.
• Customer-Obsessed Product Sense: Strong instinct for translating customer pain points into actionable product specifications and UX improvements for an AI SaaS platform.
• High Ownership & Hustle: Experience operating in early-stage startups, SaaS, or e-commerce tech where you built pipelines and processes from scratch without a large team.
Compensation & Selection Process
Trial Pilot Project: Finalist candidates will collaborate on a short, practical paid/unpaid trial pilot project (focused on GTM execution, user acquisition, or positioning for Matus) to evaluate mutual working chemistry, speed of execution, and strategic alignment before formalizing the partnership.
• Equity-First Structure: As an early-stage founding role, initial compensation is 100% equity-based (vested co-founder stock) during the pre-funding phase, transitioning to a competitive cash salary + equity structure upon closing our upcoming funding round or reaching revenue milestones.

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