Consultant - Adobe Analytics & Experience Platform Web SDK
Vation Digital
India
Consultant / Senior Consultant – Adobe Analytics & Experience Platform Web SDK
The challenge
The Consultant (Adobe Analytics & Web SDK) is a client-facing role that blends hands-on technical expertise with strong business and marketing acumen. You will partner with clients to understand their business objectives and design, build, and deliver tailored digital analytics solutions on Adobe Analytics (AA), using the Adobe Experience Platform Web SDK (Alloy) and Tags (formerly Launch) as the data collection foundation.
You will help clients implement and migrate from legacy AppMeasurement / at.js-based tracking to Web SDK, validate implementations, and diagnose and resolve technical issues. You will also build a working familiarity with Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP), so that the solutions you deliver today are architected to scale into cross-channel analysis tomorrow. It is a technical role with regular, senior-level customer interaction.
What you will do
- Develop a solid understanding of each client’s website/app architecture, business model, data landscape, and marketing strategy
- Gather and document business requirements, KPIs, and functional / technical specifications, including Solution Design References (SDRs)
- Create clear project plans with well-defined outcomes and timelines
- Design customized measurement solutions and tagging / implementation strategies for Adobe Analytics
- Implement and configure data collection using the Adobe Experience Platform Web SDK and Tags, including datastreams, data elements, rules, and XDM-to-Analytics variable mapping
- Plan and execute migrations from AppMeasurement / legacy implementations to Web SDK, including side-by-side validation and reporting-parity checks
- Configure Adobe Analytics report suites, props, eVars, events, processing rules, classifications, virtual report suites, and marketing channels
- Configure and troubleshoot Adobe Analytics visitor identification and ID services (ECID, authenticated IDs, cross-device analytics basics)
- Build and optimize Analysis Workspace projects, segments, calculated metrics, and dashboards for self-service reporting
- Assist with foundational CJA setup in collaboration with senior team members – XDM schemas, datasets, connections, and data views – and contribute to AA-to-CJA readiness assessments
- Support client developers and third parties throughout the implementation process
- Validate, QA, and debug implementations using tools such as Adobe Experience Platform Debugger, browser developer tools, and network inspection, and follow through on issues until resolved
- Perform JavaScript development to customize data collection and analytics solutions
- Advise stakeholders on measurement best practices and data governance, privacy, and consent considerations (e.g., GDPR / CCPA)
- Interact frequently with marketers, analysts, and web developers via phone, email, and in person
- Manage multiple client engagements simultaneously, keeping projects on schedule and within scope
- Manage customer expectations appropriately and safeguard delivery quality
- Educate clients on best practices relevant to their industry and key requirements
- Keep accurate daily records of client billable time
- Produce high-quality technical documentation and presentations
What you need to succeed
Must have:
- 5+ years of overall experience in web / digital analytics or a related field
- Bachelor’s / Master’s degree in Computer Science or a related field, or equivalent practical experience
- Strong hands-on experience implementing and administering Adobe Analytics (report suites, eVars, props, events, processing rules, Analysis Workspace)
- Hands-on experience with the Adobe Experience Platform Web SDK (Alloy), including datastream configuration and XDM data layers
- Strong experience with Tags (Adobe Launch) – extensions, data elements, rules, environments, and publishing workflows
- Working knowledge of Customer Journey Analytics (CJA) fundamentals – connections, data views, and how Web SDK data flows into AEP datasets
- Basic familiarity with Adobe Experience Platform concepts – XDM schemas, datasets, and identity namespaces
- Solid understanding of online marketing tools, technologies, and measurement strategy
- Strong understanding of HTML, JSON, and web / data-layer protocols
- Intermediate-to-advanced JavaScript skills
- Passion for the digital domain and using technology to solve business problems
- Solid understanding of general business models, concepts, and strategies
- Self-motivated, responsive, professional, and dedicated to customer success
- Strong problem-solving and solutions-oriented mindset
- Excellent organizational, presentation, and communication skills – both verbal and written
- Demonstrated ability to learn quickly, be a team player, and manage change effectively
- Proficiency with Microsoft Office and presentation tools
Special consideration given for:
- Adobe certifications in Adobe Analytics (e.g., Adobe Analytics Business Practitioner / Architect) or Adobe Experience Platform
- Prior experience migrating from AppMeasurement to Web SDK
- Exposure to AA-to-CJA migration projects or CJA proof-of-concepts
- Working knowledge of SQL and basic data modeling
- Mobile (iOS / Android) analytics implementation experience, including Adobe Mobile SDK / Edge Network extensions
- Experience with server-side forwarding, Event Forwarding, or the Edge Network
- Hands-on experience with Adobe APIs (e.g., Reporting API, Analytics 2.0 API) and analytics automation
- Experience with tag-quality and data-governance tools (e.g., Adobe Assurance, Observepoint)
- Vertical industry experience (e.g., retail, media, financial services, high tech)