GTM

At Vahan, we are building India's first AI-powered recruitment marketplace for the country's 300 million-strong blue-collar workforce, opening doors to economic opportunities and brighter futures.

Already India's largest recruitment platform, Vahan is backed by marquee investors including Khosla Ventures, Y Combinator, LemmaTree (a Temasek-founded investing firm), Persol Group, Bharti Airtel, Vijay Shekhar Sharma (CEO, Paytm), and senior executives from Google and Facebook. Our customers include leading names such as Swiggy, Zomato, Rapido, Zepto and many more. We use cutting-edge technology and AI to help these companies recruit at scale and with precision.

Our vision is ambitious: to become the go-to platform for blue-collar professionals worldwide, giving them not just earning opportunities but also the tools, benefits and support they need to thrive. Our mission is to impact over a billion lives globally, creating a future where everyone has access to economic prosperity.

If this vision excites you and you love tackling big challenges, Vahan might be your next adventure.

About the Role

As a Junior GTM team member in the Category team, you will help turn category strategy into repeatable marketplace growth across supply, demand and operations. You will use data, field feedback and disciplined execution to launch initiatives, track outcomes and improve the experience for blue-collar workers and employers.

What You Will Be Doing

Execute Category GTM Initiatives

• Support the launch of category-specific acquisition, activation and retention initiatives across Bengaluru and other assigned markets

• Translate category priorities into clear execution plans covering target cohorts, channel mix, timelines and owners

• Coordinate with Sales, Operations, Product, Marketing and City teams to keep launches on track

• Maintain launch trackers, flag blockers early and follow through on actions until closure

Use Data to Improve Funnel Performance

• Analyse weekly funnel performance across lead generation, registration, activation, job matching and conversion

• Build and maintain Excel or Google Sheets reports tracking cohort performance, channel efficiency and category health

• Investigate conversion drops by combining data with call audits, field feedback and user conversations

• Recommend practical experiments to improve candidate quality, employer fulfilment and cost efficiency

Build Category and Market Understanding

• Map target worker cohorts, employer segments, competitors and local market dynamics for assigned categories

• Gather structured feedback from candidates, employers and frontline teams to identify recurring pain points

• Document learnings from launches and experiments so successful playbooks can be repeated across markets

Drive a Reliable Operating Cadence

• Prepare weekly business reviews covering performance trends, key insights, risks and next actions

• Keep category data, campaign inputs and operating trackers accurate and up to date

• Escalate execution risks with context, proposed solutions and clear decisions needed

You Will Thrive in This Role If You

Core Requirements

• 1–2 years of experience in GTM, category, growth, business operations, consulting, marketplace operations or a similar analytical execution role

• Confident with Excel or Google Sheets, including pivot tables, lookups, filters and basic charts

• Able to break a business problem into a funnel, identify the most important metric and turn analysis into next actions

• Clear written communicator who coordinates reliably across multiple teams

• Comfortable working from Bengaluru and engaging with frontline teams, candidates or employers when needed

Strong Plus

• Experience in marketplace, hyperlocal, consumer internet, staffing, logistics, mobility, fintech or high-volume operations environments

• Hands-on with SQL, Looker, Metabase, Power BI or Tableau for business performance analysis

• Supported a market launch, campaign rollout, new category launch or field-led growth initiative

GTM Mindset

• You start with the user and the operating reality, not just a spreadsheet

• You move comfortably between detailed execution and the larger business outcome

• You own follow-ups, surface problems early and learn quickly from experiments that don't work

• You prefer simple, measurable solutions over elaborate plans that can't be executed

What We Offer

• Unlimited PTO: trust and flexibility to manage your time in the way that works best for you

• Comprehensive Medical Insurance: plans designed to support you and your loved ones

• Monthly Wellness Leaves: regular time off to recharge and focus on what matters most

• Competitive Pay: a compensation package that reflects your impact

Join us and be part of something bigger, where your work drives real, positive change in the world.