Category Manager

Ace Blend
Mumbai, Maharashtra, India

Title: Category Manager

Company: Ace Blend

Industry: D2C, FMCG, Nutrition & Wellness | Location: Mumbai

Work Mode: Full-time, On-site

Experience: 5–7 years

Role Overview

The Category Manager will understand consumer needs, identify category growth opportunities, strengthen existing product propositions, and drive new product development and relaunches. The role combines business acumen, consumer understanding, analytical thinking, and creative judgment, working closely with design, copy, performance marketing, product development, and supply chain teams to deliver effective communication, timely launches, and measurable business outcomes.

Key Responsibilities

1. Consumer Understanding & Insights

  • Understand consumer needs, pain points, purchase behaviour, and expectations; analyse ratings, reviews, FAQs, complaints, and feedback across D2C and marketplace platforms.
  • Identify opportunities to improve product formulation, proposition, packaging, pricing, communication, and customer experience through consumer interviews, community testing, and product validation.
  • Translate consumer insights into actionable recommendations and maintain a continuous feedback loop with product development and marketing teams.2. Category & Competitive Understanding
  • Track category trends, competitor activity, pricing, claims, positioning, packaging, and new product launches across relevant nutrition, wellness, and FMCG categories.
  • Conduct competitor benchmarking and assess market size, growth trends, consumer segments, and emerging opportunities to identify gaps and differentiation.
  • Recommend category positioning, pricing, product propositions, and portfolio expansion opportunities.3. New Product Development & Product Relaunches
  • Lead category-side coordination for new product development, extensions, and relaunches; prepare briefs covering consumer needs, target audience, benefits, positioning, and differentiation.
  • Drive initial thinking on product claims, naming, packaging artwork, and communication; work with design, copy, product, regulatory, packaging, and supply chain teams.
  • Manage feedback, approvals, timelines, and dependencies to ensure OTIF delivery, consistent product communication, and post-launch performance reviews.4. Brand Communication & Creative Development
  • Develop monthly category communication plans and translate product propositions into clear messaging, briefs, and creative directions.
  • Work with design and copy teams on product shoots, explainers, campaign creatives, and performance marketing assets; provide inputs on concepts, storytelling, and visual communication.
  • Own the monthly plan and timely delivery of agreed non-creator and non-KOL creative assets, ensuring accuracy and consistency of product communication.5. Performance Marketing & Creative Optimisation
  • Partner with the performance marketing team to understand media-spend performance and creative effectiveness across the portfolio.
  • Review metrics such as CTR, CPC, conversion rate, CAC, ROAS, and product-level sales to identify effective consumer hooks, benefits, messaging angles, and formats.
  • Recommend creative iterations and content directions based on campaign data to improve product discovery, consumer education, and conversion.6. Business & Category Ownership
  • Track category sales, revenue growth, margins, product mix, product performance, adoption, and repeat purchase.
  • Identify category growth opportunities and align product priorities with business objectives through cross-functional collaboration.
  • Prepare regular category reviews covering performance, consumer insights, competition, creative effectiveness, and upcoming launches, translating findings into clear action plans.Ideal Candidate Profile
  • 5–6 years of experience in category management, brand management, product marketing, or a similar role, preferably in D2C, FMCG, nutrition, nutraceuticals, health, or wellness.
  • Strong understanding of consumer behaviour, product positioning, pricing, competitive analysis, NPDs, product relaunches, packaging, and product communication.
  • Analytical and creative mindset with strong project management, cross-functional coordination, and the ability to translate insights and data into business recommendations.

Key Success Metrics

  • Category revenue growth, product performance, and execution of identified category growth opportunities.
  • Improvement in consumer ratings, reviews, product proposition clarity, and creative effectiveness.
  • Timely execution of NPDs, relaunches, and planned creative assets, with contribution to marketing performance.

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Questions about this job

How do I apply for the Category Manager job at Ace Blend?

Use the apply link on this page: you apply directly with Ace Blend on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Ace Blend want for this Category Manager role?

The job description asks for category management, brand management, product marketing, consumer behaviour, product positioning, pricing, competitive analysis and NPDs. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Ace Blend?

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Is this Category Manager job remote or onsite?

This is based in Mumbai, Maharashtra.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with Ace Blend, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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