Product Strategy Manager

• Conduct micro-market research to identify demand trends, customer preferences, and pricing opportunities.
• Benchmark competitors on product mix, pricing, specifications, amenities, positioning, and new launches.
• Analyze customer demographics, buying behavior, and market gaps to optimize product offerings.
• Recommend product configurations, including unit mix, carpet areas, layouts, amenities, specifications, and pricing.
• Prepare feasibility studies, business cases, and product positioning reports for land acquisitions and new launches.
• Develop financial models for pricing, sales absorption, revenue projections, and project performance.
• Collaborate with Sales, Marketing, Design, Projects, and Leadership teams to drive product decisions.
• Create management presentations and dashboards; monitor market trends, inventory movement, and competitor activities.
• Support product innovation and portfolio planning initiatives.

Requirements:

• Background in business, economics, finance, real estate, analytics or related fields
• MBA or equivalent experience in strategy, research, analytics or product management is a plus
• Strong critical thinking and problem-solving skills
• A research-oriented mindset with an understanding of market dynamics and consumer behaviour
• Hands-on ability in market research, competitive benchmarking and pricing analysis
• The ability to turn data and insights into actionable product and pricing strategies