Branding and operations expert (Part-time, Equity only, FoodTech)

HiWox
Bhubaneswar, Odisha, India

Kefilo — Marketing & Operations ExpertPosition: Marketing & Operations Expert

Engagement: Equity-Based Founding Team Role

Location: Bhubaneswar, Odisha (On-site / Hybrid)

Commitment: 20–25 hours per week

About KefiloKefilo is a NutritionTech and personalised wellness transformation company focused on functional nutrition, preventive wellness, gut health, and lifestyle transformation. We are building an integrated ecosystem combining nutrition intelligence, personalised wellness programs, technology, and intelligent food manufacturing.

We are looking for a hands-on Marketing & Operations Expert who can strengthen our market presence while building the operational systems required to scale the business.

Key Roles & Responsibilities1. Marketing Strategy & Brand Development

  • Develop and execute marketing strategies to establish Kefilo as a premium NutritionTech and wellness brand.
  • Strengthen brand positioning, communication, and customer perception across digital and offline channels.
  • Plan and execute campaigns, promotional activities, events, workshops, and brand-building initiatives.
  • Build relationships with influencers, communities, healthcare professionals, corporates, and strategic partners.2. Customer Acquisition & Business Growth
  • Identify and reach relevant customer segments, particularly premium professionals, entrepreneurs, and corporate communities.
  • Develop lead-generation strategies, customer acquisition funnels, and conversion processes.
  • Drive partnerships with corporates, coworking spaces, clubs, communities, and other relevant organisations.
  • Track marketing performance, customer acquisition costs, conversion rates, and campaign ROI.3. Business Operations & Process Management
  • Establish and improve day-to-day operational workflows across customer onboarding, program delivery, sales coordination, and customer support.
  • Develop SOPs, reporting systems, accountability structures, and performance dashboards.
  • Coordinate with nutrition, kitchen, technology, sales, and customer-success teams to ensure smooth execution.
  • Identify operational gaps and implement practical solutions to improve efficiency, service quality, and customer experience.4. Growth Planning & Execution
  • Translate business goals into measurable monthly marketing and operational plans.
  • Monitor business performance, identify bottlenecks, and recommend corrective actions.
  • Support new product launches, wellness programs, market expansion, and strategic partnerships.
  • Work directly with the founder and leadership team on business development and execution priorities.

Key Performance Indicators (KPIs)

  • Consistent growth in qualified leads, customer acquisition, and conversion rates.
  • Successful execution of monthly marketing campaigns and brand-building activities.
  • New corporate, community, influencer, and strategic partnerships.
  • Improved customer onboarding, retention, and service delivery.
  • Implementation and regular monitoring of operational SOPs and dashboards.
  • Achievement of agreed monthly marketing and operational milestones.

Required Qualifications & Experience

  • Experience in marketing, business operations, business development, or growth management.
  • Strong understanding of brand building, digital marketing, customer acquisition, and offline marketing.
  • Ability to manage teams, coordinate multiple functions, and execute projects independently.
  • Strong analytical, communication, problem-solving, and organisational skills.
  • Experience in startups, D2C, foodtech, NutritionTech, wellness, healthcare, or consumer brands will be an advantage.
  • Should be comfortable working in a fast-moving startup environment and taking ownership of outcomes.

Equity-Based Engagement Terms

  • This is an equity-based founding team opportunity, not a salaried position at the current stage.
  • The selected candidate will work closely with the founder and take ownership of marketing and operational execution.
  • Expected commitment: 20–25 hours per week.
  • Equity participation will be discussed based on experience, contribution, responsibilities, and long-term commitment.
  • A proposed five-year vesting structure will apply, subject to the final founding team agreement.
  • Fixed compensation may be considered after funding and revenue stabilisation. This could take 6–8 months or potentially a year; there is no guaranteed timeline.

What We ExpectWe are looking for someone who can move beyond planning and presentations to actual execution. The ideal candidate should be capable of building a brand, acquiring customers, establishing operational discipline, and helping Kefilo become a scalable NutritionTech business.

To Apply: Share your updated CV, LinkedIn profile, and a brief description of relevant marketing or operations projects you have independently handled.

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