Product Manager

Astral Adhesives
Mumbai, Maharashtra, India

Product Segment: Tile adhesive

Product Management

  • Ensure to articulate the process of bundling products into singular category, business unit and address procurement, merchandising, sales and other retail efforts on the category as a whole.
  • Collect base data of last six months and analyze sales trends based on Shoppers behavior, demand/need and derive insights that form strategy to drive growth for the category.
  • Responsible for the design and execution of marketing strategies, innovations, designing, and rolling-out new products
  • Design and coordinate promotional campaigns and other marketing efforts across channels
  • Understands intimately the Indian marketing and communication landscape and can help position the brand accordingly
  • Product portfolio analysis, market mapping - consumer, competition, pricing, channels, sourcing, etc. aimed at growing the market share and launch of new products and undertaking other product-related innovations.
  • Product sourcing, pricing, and contribution analysis and work towards achieving bottom-line objectivesNew Product Inputs
  • Provide inputs into NPD or promotions and review their shelf-layouts.
  • Track monthly performance in terms of sales and demand in market and put valuable efforts in product features enhancements and relaunches.
  • Innovation, new launches, and provide training to Sales and Channel Partners.
  • Responsible for product positioning, brand communication, media and promotion strategies and roll-out
  • Tactical campaigns and managing/supporting the implementation.Periodic Visits-Distributors
  • Distributors meets for product feedback and insights; competitor product understanding and benchmarking
  • Ensure to analyze data before arranging distributors visit in order to discuss plans, briefing market research, updates on category reports.Loyalty Program
  • Drive the success of Loyalty Programs by using targeted campaigns, consistent communication and collaboration with internal & external stakeholders for business development.
  • Leverage the Loyalty platform and drive adoption of its inherent Campaign management capabilities for the individual programs.
  • Focus on Continuous Improvement by ensuring a feedback capture and action basis direct interactions with Users, Field marketing teams & Issue resolution to particular division products.Product Performance
  • Understand product performance category wise A, B and C in terms of Sales achievement.
  • Ensure to weave strategy and impart training to target participants in order to shift sales performance from lower-range (C category) performance to mid-range (B category) performance.Product Promotions
  • Provide Promotional inputs to improve sales and market share as per the brand objectives both through advertising & below-the-line activities
  • Ensure to include prompted signage, category markers, category usage tips.
  • Ensure optimum product display and planogram (shelf-layout)

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Questions about this job

How do I apply for the Product Manager job at Astral Adhesives?

Use the apply link on this page: you apply directly with Astral Adhesives on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does Astral Adhesives want for this Product Manager role?

The job description asks for Product Management, marketing strategies, product portfolio analysis, product sourcing, pricing analysis, product positioning, brand communication and media strategies. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at Astral Adhesives?

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Is this Product Manager job remote or onsite?

This is based in Mumbai, Maharashtra.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with Astral Adhesives, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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