Senior Growth Manager HPE

IDFC FIRST Bank
Mumbai, Maharashtra, India

Job Requirements

Role/ Job Title: Senior - Growth Manager - HPE

Function/ Department: HPE

Job Purpose:

The role holder will be responsible for end-to-end design, management, and execution of growth marketing strategy for a portfolio of products. This role holder is responsible for developing and executing strategies to enhance business outcomes, optimize campaign performance, and drive overall portfolio growth through digital channels. This role will invest in maximizing the return of investment in digital campaigns and ensuring their effectiveness. It also involves coordination with a variety of stakeholders to ensure design and delivery of campaigns geared towards driving business outcomes.

Roles & Responsibilities:

  • Design and implement growth strategies to drive growth of the assigned product portfolio through digital channels.
  • Manage growth marketing objectives for the assigned product portfolio, working with Agile Campaign Teams to drive growth, responsible for lead generation and business outcomes such as revenues and profits.
  • Accountable for driving revenue targets for the assigned product portfolio.
  • Develop deep understanding of product and propose relevant cross-channel journeys based on experience, inputs of stakeholders and benchmarks.
  • Define audiences/segments based on analytics to deliver personalized offers, content and conversations.
  • Lead a team of growth managers and provide mentorship to deliver the campaigns and achieve targets.
  • Create, maintain, and conduct analytics reporting across multiple platforms & extract key insights for future digital campaign development and go-to-market strategies.
  • Monitor campaign performance regularly and take calls modifying digital marketing journeys; share performance reports periodically with the senior leaders.
  • Conduct market research and identify the suitable trends to enhance campaign performance.

Secondary Responsibilities:

  • Expert in problem solving skills & positive attitude
  • Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.
  • Optimized customer journey (CRO) on digital platform / assisted journey.
  • Bureau data understanding & utilize the same in digital marketing.
  • Basic financial product knowledge.
  • Expert in sales lead management / lead lifecycle.
  • Knowledge to handle both existing & new customer marketing strategy.
  • Comfortable to work in Agile team with incremental RoI strategy.
  • Basic knowledge of Data Analytics & Statistics (From marketing perspective).

Functional Area:

  • Proven track records of scaling business and bringing growth via digital campaigns.
  • Familiarity with leading marketing tools such as CleverTap, Salesforce Marketing Cloud.
  • Demonstrated ability to work proactively to understand business needs, deliverables and key objectives.
  • Ability to independently lead, communicate and collaborate with multiple business partners and work effectively with global teams.
  • Comfortable operating in an Agile environment.

Education Qualification:

Graduation: Science / Commerce /B Tech - Computer Science / IT

Post-graduation: MBA

Experience: 5 to 8 years of relevant experience.

Score my resume against this job, free →

Questions about this job

How do I apply for the Senior Growth Manager HPE job at IDFC FIRST Bank?

Use the apply link on this page: you apply directly with IDFC FIRST Bank on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does IDFC FIRST Bank want for this Senior Growth Manager HPE role?

The job description asks for Agile Campaign Teams, CleverTap, Salesforce Marketing Cloud, Data Analytics and Statistics. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at IDFC FIRST Bank?

Apply to the IDFC FIRST Bank roles that match your experience, and tailor your resume to each job description: for this role that means showing Agile Campaign Teams, CleverTap, Salesforce Marketing Cloud. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this Senior Growth Manager HPE job remote or onsite?

This is based in Mumbai, Maharashtra.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with IDFC FIRST Bank, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

Will you get shortlisted for this role? Check your match free →