Project Manager - Business Strategy & Growth

Key Responsibilities:

1. Business & P&L Ownership

• Own overall business performance, including revenue, enrollments, collections, profitability, and P&L, ensuring achievement of organizational targets.
• Develop business plans, budgets, forecasts, and growth strategies to improve financial performance, optimize costs, and maximize profitability.
• Monitor business performance through key financial metrics, identify growth opportunities, and drive corrective actions to ensure sustainable business growth.

2. GTM & Central Marketing Strategy

• Develop and execute go-to-market (GTM) strategies to strengthen market presence, increase brand awareness, and accelerate business growth across existing and new markets.
• Lead central marketing initiatives across digital, offline, and regional channels to generate demand, improve lead quality, and maximize student acquisition.
• Analyze market trends, customer behavior, and competitor strategies to optimize marketing investments, improve campaign effectiveness, and achieve business objectives.

3. Central Counselling & Student Acquisition

• Lead the end-to-end central counselling function, including lead management, student engagement, counselling operations, conversion, and enrolment.
• Develop strategies to improve lead-to-counselling and counselling-to-enrolment conversion rates through effective processes, follow-ups, and performance monitoring.
• Drive counsellor productivity and customer experience by establishing performance benchmarks, monitoring funnel metrics, and implementing continuous process improvements.

4. YouTube, Digital Marketing & Content Strategy

• Drive YouTube, digital marketing, and content strategies to strengthen brand engagement, generate qualified leads, and improve student acquisition.
• • Collaborate with content, academic, and marketing teams to develop effective content and digital campaigns aligned with business goals and student requirements.
• Track digital performance metrics, audience engagement, lead generation, and conversion rates to optimize channel effectiveness and return on marketing investment.

5. Team Leadership & Regional Business Management

• Lead and mentor business heads and regional teams, ensuring alignment with organizational goals, achievement of targets, and effective execution of business plans.
• Establish performance management frameworks, clear accountability, and regular business reviews to improve team productivity and regional performance.
• Build leadership capabilities through coaching, talent development, and performance feedback while fostering a culture of ownership, collaboration, and results.

6. Business Growth, Market Expansion & Center Performance

• Identify new market opportunities and develop expansion strategies based on market potential, student demand, competitive positioning, and business viability.
• Drive offline center performance by improving enrollments, revenue, collections, operational efficiency, and profitability across existing and new locations.
• Develop and execute growth plans for underperforming centers, optimize resource utilization, and ensure sustainable expansion of the offline business.

7. Cross-Functional Leadership & Stakeholder Management

• Collaborate with Academic, Product, Marketing, Finance, HR, and Operations teams to align business priorities and deliver organizational objectives.
• Drive cross-functional initiatives related to business planning, student experience, workforce planning, budgeting, operational readiness, and growth execution.
• Establish clear ownership, timelines, and review mechanisms across teams to resolve business challenges and ensure timely execution of strategic initiatives.

8. Performance Management, Analytics & Business Excellence

• Define and monitor key performance indicators (KPIs) covering revenue, enrollments, collections, profitability, lead generation, conversion rates, and center productivity.
• Analyze business data and performance trends to identify gaps, evaluate opportunities, and implement corrective action plans with clear ownership and timelines.
• Establish structured reporting dashboards and review mechanisms to drive data-backed decision-making, operational excellence, and continuous business improvement.

Requirements:

• Graduate/Postgraduate with strong business leadership, strategic planning, and team management experience.
• Prior experience in education/EdTech, sales, or business management is preferred, along with a strong understanding of GTM strategy, marketing, sales funnels, and P&L ownership.

Interested candidates can email CV at ankita.bhowmick@pw.live