NPD Executive

What's Up Wellness
Gurugram, Haryana, India

About Us:

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a New Product Development Executive to lead product innovation, manage vendor partnerships, and drive the successful launch of new products from concept to market.

Roles & Responsibilities:

  • Drive the end-to-end New Product Development (NPD) process, from ideation and product briefing to manufacturing, approval, and market launch.
  • Conduct market research and analyze customer insights to identify product opportunities, fill market gaps, and support business growth.
  • Coordinate with internal teams and external stakeholders to ensure timely execution of product development timelines.
  • Manage vendor relationships, including sourcing, evaluation, negotiations, and ongoing performance management.
  • Monitor inventory, reconciliations, vendor payment ledgers, and support smooth operational execution of product launches.
  • Track sales trends and product performance to identify opportunities for product improvements and future innovations.

Requirements:

  • 2–4 years of experience in New Product Development, Product Management, or a related role, preferably in a D2C brand.
  • Strong understanding of the product development lifecycle, from concept creation to commercial launch.
  • Excellent vendor management, negotiation, and decision-making skills.
  • Strong analytical mindset with attention to detail and ability to interpret market and consumer trends.
  • Willingness to travel and collaborate with vendors, manufacturers, and other stakeholders as required

Why Join Us?

  • Be part of India’s fastest-growing D2C brand in wellness.
  • Work in a dynamic, fast-paced environment with a young, passionate team.
  • Ownership & growth opportunities.
  • Competitive salary + perks in a high-impact role.
  • Shape the future of innovative health & wellness products.

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Questions about this job

How do I apply for the NPD Executive job at What's Up Wellness?

Use the apply link on this page: you apply directly with What's Up Wellness on LinkedIn. Before you do, score your resume against this job description on Fitboard. It shows which skills and keywords the job asks for that your resume doesn't show, so you can fix them first.

What skills does What's Up Wellness want for this NPD Executive role?

The job description asks for New Product Development, Product Management, vendor management, negotiation, decision-making, analytical mindset and attention to detail. Make sure your resume shows the ones you have, in the words the job uses: applicant tracking systems look for them.

How can I get a job at What's Up Wellness?

Apply to the What's Up Wellness roles that match your experience, and tailor your resume to each job description: for this role that means showing New Product Development, Product Management, vendor management. A resume that matches the job's own keywords is more likely to get past screening. Fitboard scores your resume against this exact job for free.

Is this NPD Executive job remote or onsite?

This is based in Gurugram, Haryana.

Is it free to apply? Does Fitboard charge anything?

Applying is free: you apply directly with What's Up Wellness, and this job page and its apply link cost nothing. Checking your resume against this job is free too, with 3 free scans when you sign in and no credit card needed.

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